Demacon Market Studies - Solutions

By: Demacon Market Studies  11-11-2011
Keywords: Real Estate

Specialist modelling techniques include, inter alia:
  • Market share modelling
  • Space demand modelling
  • Economic, real estate and fiscal impact modelling
  • Residential price parity and optimal typology profiling model
1. Inception   4. Macro & Micro Location Analysis
Acquire status quo information  
  • Focused, site specific location analysis
  • Complements consumer market profiling
  • Aligned with retailer preferences
  • Refine brief, goals and objectives
  • Refine Project Programme and Milestones
  • Establish Communication Protocol
  • Acquire relevant LSDF's and other pertinent information
2. Review (Market Overview & Trends)   5. Market Potential Modelling
  • Update Status Quo Maps and Demand Density Analysis
  • Review new developments
  • Update Supply Database and Maps
  • Concise appraisal of contemporary trends in market
  • Identify viable nodes / products for further investigation
  • Nodal demand modelling - per merchandise commodity class
  • Demand growth forecasts - (based on economic and consumer indices) - 5 & 10 year
  • Brand profiling & suitability analysis
  • Investor probability assessment
3. Market Segmentation (incl. Focused Demand Analysis)   6. Recommendations & Impact Assessment
  • Primary & Secondary based research
  • Focused consumer market surveys (income and expenditure patterns, pen-options, preferences, brand consciousness, etc.)
  • LSM profiling
  • Demand Potential Modelling (residual and share technique)
  • Market based reports
  • Executive report
  • Summary Economic Impact report
  • Map Series
  • Presentation to Committee and Board (including interim progress meetings - monthly, unless otherwise stipulated)

Keywords: Real Estate

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