About S.A. Hot Leads
Impressing a new client feels great
Finding that client is hard
Most people think that finding new customers means cold-calling, networking or throwing money at advertising and hoping it works.
We have a different approach. Can we talk?
Most advertising doesn't work
An advertising agency will burn every cent you can find to "get your name out there" or "build your brand". They'll tell you how well it's worked even if you can't spot a single new sale from their efforts. Call us naive but we think that spending on marketing that doesn't lead to more sales is not a good strategy for staying solvent.
Spending your own time on cold-calling or networking can get results but it's hard work. You need years to build up the skills and confidence to do it effectively. You have to have the discipline to focus on finding new clients when there is a load of real work to be done otherwise it's a cycle of feast and famine. And, it doesn't scale. No employee is ever going to be as good at fin
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