E-Mail Marketing

By: Lucrotech Business Solutions  01-12-2014
Keywords: Internet Marketing, Internet Advertising, Online Marketing

Email marketing is a term that sounds pretty simple, and is popular with nearly every business. But email marketing is much more than just sending a mass email promoting your product or event to every living soul in your inbox. In order for email marketing to be successful, you need to understand the most effective way to use it. Otherwise, it’s not only a waste of time, but it can also have negative consequences; if you’re doing it incorrectly you are probably annoying your customers. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible R43.62 for every Rand spent on it in 2009. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs. It’s cost effective – While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around 2 cents per recipient. It’s immediate – Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours. It’s relevant – Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer. It’s completely measurable – More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Keywords: Internet Advertising, Internet Marketing, Online Marketing

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