Research

By: Confluence Digital Research  11-11-2011
Keywords: Questionnaire Design

How do you get the whole picture?

Confluence is probably the only research house or consultancy in South Africa to have equal expertise in business strategy and brand consulting, as well as the more technical aspects of research.

Working with Confluence ensures that you receive:

  • Strategic advice. We help organisations to identify the business problem, define a research question, analyse and interpret data, and recommend a plan of action.
  • Sound research. We share our expertise in understanding data, sample construction and statistical tests. We use rigorous methods of survey construction and distribution.

We adapt our services to the needs of our clients and their research projects. However, the basics in this table usually apply.

  • Clarification of the business problem
  • Definition of the research question
  • Identification of the methodology
  • Delineation of the sample universe
  • Questionnaire design
  • Distribution of the questionnaire
  • Aggregation of the data
  • Basic analysis of the data
  • Depth analysis of data
  • Interpretation of the results
  • Strategic recommendations
  • Implementation of recommendations
  • Follow up study post implementation

Keywords: Questionnaire Design

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