CPM Advertising

By: Business Internet Ads  11-11-2011
Keywords: Advertising, Niche Market, Niche Market Directories

CPM Advertising

CPM advertising refers to "cost per thousand impressions" where you purchase advertising based on the number of times your ad gets shown.

Unlike print advertising where you are sold advertising based on the number of people that buy or read the publication, irrespective whether they see your advert, CPM advertising online means that your advert only gets shown on the pages that visitors actually open and view.

With our niche market directories your success rate is improved even further in that your advert is shown to a targeted audience.

Furthermore, when you purchase CPM advertising you buy impressions and not time, which reduces the cost of advertising as you are not paying a fixed amount per month and only need to replenish you advertising funding once the number of impressions you bought runs out.

Cost of advertising on our directories:

Cost of advertising: ZAR250 per 1000 impressions (CPM = $30)

This works out to only R0.25 ($0.03) per impression.

The information in this article was current at 08 Nov 2011

Keywords: Advertising, Market Directories, Niche Market, Niche Market Directories

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