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Bushman's Wild Food
Afrigetics cc (Bushmans Wild Food) in attendance at Sial, Paris, 2010
Afrigetics cc and Bushmans Wild Food TM recently attended the 2010 Sial Global food marketplace Show in Paris from the 17th to the 22nd of October. Steve Hurt, owner of Afrigetics cc was part of an SMME business delegation selected by SEDA (Southern Economic Development Association) to attend the show with the aim of introducing South African businesses to the European food marketplace. Our delegation joined the South African pavilion hosted by the DTI where we met with the expertly trained business consultants from both DTI, SEDA and the SA consulate in France who all assisted with information on the European food market. The scale of the show is remarkable, in fact it’s the biggest global food show in Europe with 185 visitor countries, 5700 exhibiton stands and 148,000 visitors which included 1500 journalists. Sial represents the best of the industry in all food categories and this is exactly why Afrigetics was attending. Afrigetics now has the opportunity to develop an organic food product, made from African ingredients, to be sold and distributed in the European market and we will be gearing up to launch this new product at the next big show in Europe which is Anuga, in Germany. Thanks to SEDA’s Teresa Jardim and Paul Hoffman for their assistance in helping Afrigetics to attend.