The Blue Crane Development Agency was mandated to investigate the potential to produce high value crops. The area is known for its well established extensive agricultural potential. The reason for high value crops is to create employment and to add value to produce and therefore establish industries. Various studies have been conducted over the past years since 2004.
Water supplied from the Gariep dam is of good quality and more than sufficient to grow crops. The area offers soil that is of exceptional good quality and leans it to all the different crops. While the ideal climate allows for fruit to ripen 10 to 14 days earlier in the Blue Crane region than in any other area.
Flower farming has also been identified as a viable venture due to the natural recourses of the area, however it is very intensive and a lot of skills are required.
All types of vegetables do well in the Blue Crane area which makes a vegetable growing project a viable venture. There are no local growers of fresh vegetables and all vegetables are imported from Port Elizabeth. A fresh produce outlet which caters for the local market and adds value to produce will not only fill the market gap, but will create employment opportunities and develop skills. Surplus vegetables could be sent to the Port Elizabeth market located 200 km from Somerset East.