Portfolio | Biba Pearce
ZAR Travel, a boutique travel company focusing on the B2B market needed help. They had a website but it was outdated and not generating any traffic at all. They needed a complete website overhaul. I began by creating layout documents for the client, outlining the homepage elements, such as navigation, contact details, headings, and copy. Credibility was added to the site in the form of Associated Partners, Testimonials and Awards. My design partners created the new site based on my layout document, and then I wrote the copy to reflect their hands-on approach and other unique benefits for their clients. The result was a turnaround in site traffic of over 100%.