About The Orange Ring Laundry Service
The public image of laundries in South Africa has long been black plastic bags, decaying side streets and strange smells.
THE ORANGE RING set out to change all that. We invested in high powered, imported loaders and dryers, able to tackle with ease everything from domestic loads to curtains, duvets and carpets.
We also lengthened traditional opening hours (7am - 8pm Mon to Sat, 8am - 8pm Sundays and public holidays), to assist those with work constraints, or who prefer self service; and instituted SMS notification and credit card facilities to save everyone's time.
Then we tackled attitude. Why should washing be a chore? We created light, space and efficient air-conditioning. We brought in multiple internet stations and a well- stocked Landucci coffee bar. We even provided television and today's newspaper to help while away the time.
The result? A revolution in the laundry business and first in Africa. THE ORANGE RING is so much more than mere washing. It is an upmarket